When designing your website, you need to have several key elements integrated into the design. While it’s important to have a site that looks nice (a cluttered website will quickly force potential customers to go elsewhere,) it’s equally as important to design the site in a way that allows visitors to easily navigate your website, find what they are looking for and learn exactly what your company is all about.
1. “About” Page
One of the most important elements of your website is the “About” page. This page tells prospective customers who you are, what you do and how your company can help them. This page also allows you to form a personal connection with site visitors, so you should make sure to include a professional photograph of you and even a short biography detailing what made you get started in your field.
Don’t be afraid to share a few personal details, such as your outside interests or hobbies, on the “About” page, either. This will help accomplish your goal of connecting with your customers and allowing them to feel like they can trust you and admire you enough to want to do business with you.
Bottom line: you don’t want to skimp on this page, as it is likely one of the first places site visitors will come to when they want to know more about you and your company.
If you want to convince potential customers to do business with you, a “Testimonials” page can help immensely. Encourage satisfied customers to post testimonials of their experiences with your company, and make sure they feature prominently on your website. This element can help attract new customers, because they will see how happy you’ve made other people with the services and/or products you provide.
Testimonials are an important element of any website, especially when you have several success stories to show potential customers. If you already have a proven track record of success and happy, satisfied customers, you are well on your way to gaining even more business.
3. Contact Information
This seems like an obvious element to include in your site design, but there are still many site owners who either fail to include this information or make it ridiculously hard to find. If you make it difficult for a customer to find your contact information, they’re going to give up and go to your competition.
When designing your site, make sure to include a simple contact page with all of the relevant information a customer would need to get in touch with you. Ideally, you’ll want to include not only your e-mail address but a phone number and address as well. Giving customers multiple ways to contact you only helps you retain those customers for the long-term.
4. Search Feature
A simple search feature is an element of your website that makes a huge difference, and is especially helpful for those who own large websites with a lot of information. There are many tools available that enable you to incorporate a functional search bar into your website design, so it’s not difficult to do.
The reason a search bar feature is so important is because you want your customers to be able to find what they are looking for quickly and efficiently. If they have to spend a lot of time searching for the information they’re looking for, they will eventually give up and go to your competitor, who makes it easy for them to search the site.
5. Subscription Options
If you maintain a website that offers frequent content, such as a weekly e-mail newsletter or blog updates, it’s important to include a sign up/subscribe feature into your design. This can make a huge difference because it allows you to not only track the number of people subscribing, but enables your customers to easily sign up for updates that are important to them.
If you operate a WordPress blog, you can very easily include a feed into your site design. Even if you don’t have a WordPress blog, however, there are a number of programs that will allow you to set up and maintain a mailing list.
There are several elements that make a difference when you’re designing a website, but aside from clean visual design, these are the five elements that are arguably the most important. If you take the time to include them, you will likely have better customer retention and grow your customer base instead of allowing them to run to the competition.