If you aren’t leveraging Twitter’s potential for improving your sales, you are missing out on a great opportunity to grow your business.
While Twitter doesn’t seem like an obvious marketing choice at first glance given their 140 character limit, businesses that can harness their creativity and be a little inventive will find that marketing on Twitter has big benefits.
Here are 5 Twitter marketing strategies you should be using now.
1. Promotional Tweets
By using Twitter as your company’s personal marketing channel, you can help increase traffic levels to your blog or website. For example, you can post links on Twitter to pages on your website, such as press releases, blog posts, new product arrivals and the like, thereby drumming up additional business and highlighting important news.
However, it’s important that you don’t use Twitter as only a self-promoting tool. Instead, space out your promotional tweets with personalized, one-on-one conversations with your followers.
By combining your promotional tweets with interactive tweets with customers, you’ll be able to harness the power of Twitter as a marketing tool without turning people off to your company by seeming too self-serving. Plus, consumers enjoy seeing the “behind the scenes” working of a company, because it allows them to connect with your business on a personal level.
2. Employee Tweets
Consumers like to know there are real people behind a company, so allowing your employees to engage in actively promoting your company and interacting with customers via Twitter is a vital marketing strategy.
By allowing your employees to tweet, you are not only helping build your brand but enabling more customer interaction. When your employees share personal facts about what’s going on behind the scenes, your customers (and potential customers) are going to get a positive feeling about your business as a whole.
3. Follow your Target Market
To use Twitter effectively as a marketing tool, it’s important to follow those who are a part of your target market. Simply following anyone and everyone in the hopes they’ll follow you back is absolutely useless if the content you provide isn’t relevant to them.
With that being said, track down your target market on Twitter and follow those people. Of course, you can’t just follow them and ignore them. Instead, actively follow them by commenting on their tweets, follow their conversations and encourage them to share their thoughts and opinions with you.
You can also follow those who are talking about your company, and make sure to leave a thank you if you’re receiving a lot of positive buzz. This will help you use Twitter as a successful marketing tool and build relationships with your potential customer base.
4. Use Keywords
Make a list of keywords that best describe your business and/or industry. Then, every time you sit down to compose a tweet, make sure to use some of the keywords you’ve listed in your tweet so people can find you easily.
This doesn’t mean you should cram each and every tweet full of keywords that don’t make sense; you still want your tweet to be readable and relevant. With that being said, make sure every tweet you do write count. Keywords are an important way to drive traffic, and if you want to share your useful content with your Twitter audience you need to make sure you are using keywords that relate to what you are promoting.
5. Tweet Regularly
As with any other marketing strategy, you need to make sure you are regularly putting your name out there and connecting with your target audience. However, you want to avoid bombarding your followers with too many tweets – that’s a quick way to ensure the loss of followers, i.e., potential customers.
As I mentioned above, you want to make sure each tweet counts. So, while you want to tweet regularly, make sure what you are tweeting is actually of interest to the people you’re trying to connect with.
How are YOU doing with these strategies?
Twitter marketing can be an effective way to increase the scope of your business while gaining new customers along the way. While many businesses avoid using Twitter as a marketing tool, these five Twitter marketing strategies are key to helping your business be as successful as possible.
Sound off in the comments below, and discuss how you or your company is using Twitter for your business. Have you seen any of the Twitter marketing strategies above more/less successful?