You may have heard rumblings of a new theme called Metro which we released yesterday on the StudioPress blog. The very first noise that was made came from me about a month and a half ago when I redesigned my site with a similar look.
Many folks who follow me on Twitter knew it was coming back then, as I cryptically tweeted out the (now) infamous “Oops, I did it again…” thing.
About the Redesigning
Because of my ownership in Copyblogger Media, I am afforded the luxury of not giving a rip about building my personal brand. I still do, to some extent, but the bottom line is that I don’t need my personal blog to channel incoming freelance business and the like.
What this does for me, is open up my site here to be a canvas — or what I call, at times, a design playground. This is my easel for things I like to paint.
The fact of the matter is that I produce content here on my site to help people, but the visual side of things is really just a testing ground for potential StudioPress themes.
While I might turn off folks who don’t like the constant change of designs, it gives me a hands on opportunity to create and develop things that are very cool.
The Proof is in the Pudding
Ok, so I mentioned that my two previous designs are now themes that we sell on StudioPress. What I didn’t mention was that eleven40 and Minimum were the #1 and #2 top selling themes for the previous month on StudioPress.
Coinkidink? Eh, not really. And that’s why I did it again with the Metro theme.
If I had to put my money down on black or red (with black being the top 5 selling themes in February), I most certainly would feel comfortable laying down the house on *not* red.
In other words, I’m predicting that Metro will be in the top 5 (if not the #1) theme sales for next month. And yes, come early March I’ll follow up this post with the results.
Houston, We Have a Problem
Ok, so it’s not really a problem per se, but usually when I make a theme available on StudioPress I am already having the undeniable urge to work on the next redesign.
However, this just in…
Heh, this is the first time in a while that I’ve made my personal theme available on StudioPress and DON’T want to redesign mine.
— Brian Gardner (@bgardner) January 29, 2013
This is a good thing, as I have a number of things on my plate to focus on for the next few months. You might be asking what these are, and some of them are Genesis related.
In case you missed a few tweets I dropped last week, the next theme I am working on is called Modern Portfolio. Check out the one-page scrolling effect, ya dig?
I’m obviously not done with the theme, so if it feels unfinished, that’s because it is. Rafal has also developed a couple of themes that are nearing completion as well.
Here’s Where the Story Ends
For those of you who loved coffeehouse rock back in the early ’90s you’ll understand that reference. You Millennials might not, but the song Here’s Where the Story Ends from The Sunday’s Reading, Writing, and_Arithmetic album is easily one of my top 5 favorite songs.
The story, in today’s post, is my explanation of why I redesign my site so often. It’s a conglomeration of having design OCD, my passion for learning new CSS and design techniques and my desire to serve you up the very best and hippest WordPress theme.
So what are your thoughts? Is this a valid explanation?