Self-confessed Starbucks addict from the suburbs of Chicago.

Can Too Many Choices Kill Your Business?

What would happen if you walked into Baskin Robbins and you saw rows of ice cream buckets? Now I'm not talking about a mere 31 flavors, but let's just say for the sake of this illustration that you were greeted with 200 flavors to choose from. I'd be willing to be that like me, you might stare in … [Continue reading]

Top 5 Most Popular Genesis Child Themes

I've been asked a number of times what are the most popular StudioPress themes, so this morning I ran sales numbers for the past month to find out. While I had a hunch which ones would fall on this list, many were confirmed and now I have the data to back it up. Here are the top 5 most popular … [Continue reading]

How I Lost Millions and Lived to Tell About It

Every season on America's Funniest Videos you'll see a clip of some poor fellow getting punk'd by his friends or family. He's the guy seen scratching a lottery ticket and thinks he just won a lot of money. You may see him start running around with his arms flailing, kissing anything in sight. He … [Continue reading]