For some of you who are reading this, none of these things might appeal to you.
Perhaps you prefer coffee from Caribou or some other local coffee shop. It’s also possible that you’re a beach person, and can certainly do without the mountains.
The idea of running is something that you loathe, and a hobby you vow to never get into.
In other words, you’re thinking… different strokes for different folks.
A Fun Experiment
Now I want to ask you a question, and this is aimed primarily at those of you know who know me or follow me on Twitter.
What comes to mind when when you hear the words Starbucks, mountains and running?
It’s possible that answer is nothing, or some kind of nebulous thought. Maybe you think of something random, but is there a chance that you think of me?
Do the words “Brian Gardner” come to mind?
Or even better, is “OMG, that’s totally Brian Gardner!” your reaction?
Rephrasing The Question
Ok, I’m going to repeat the question for those who might not get my point, and you can try answering again. This time I’m going to let Instagram lend a hand.
After clicking on those above, my guess is that things are abundantly clear, right?
Starbucks, mountains and running are clearly words associated with who I am, or for all practical purposes three words best used to describe me.
WTH is Going on Out Here?
As the legendary coach Vince Lombardi once said…
So you might be asking yourself what is the meaning behind this post, and why I’m asking you to click on my Instagram shots.
When it comes to remembering things or finding them important, psychology teaches us that “by association” is definitely one way to go. After all, that’s why companies use catch-phrases or gimmicks in their advertising.
If you are new to social media, or trying to build an online business, you might consider looking into ways to make yourself stand out.
What Are You Remembered As?
It’s no secret that when I’m not working, I’m consuming Starbucks, dreaming about the mountains or out on a trail running. And you know that because I’ve gone out of my way to brand myself as that guy.
See for yourself. Google Starbucks Addict.
So what about you?
What are the things that you do or share on social media that makes you remembered by someone? What is your jingle?
Is there something that you’ve done intentionally that makes you stand out. Better yet, are you one of the people below, who’ve successfully made me remember them?