I don’t know about you, but there are times when I stare at my monitor with a dumbfounded look, trying to craft something witty to write about.
And I get … nothing.
Maybe I’m not the only person who struggles with writer’s block, or more specifically what I consider proactive writing.
What is Proactive Writing?
Plain and simple, at least to me, “proactive writing” is the process of communicating thoughts to readers that you come up with on a whim.
These might be sparked by thoughts like “hm, this might be interesting” or “guess what happened to me today.”
I consider this type of writing to be more matter of fact, and sometimes might have the simple intentions of teaching a lesson.
There’s nothing special about proactive writing in the sense of trying to generate a discussion. Maybe you’ll get some people who leave you a comment, but it probably won’t be the next post that goes viral.
Then There’s Reactive Writing
On the contrary, there’s something that I call “reactive writing”, which is self-explanatory. You read something and you want to react by writing about it.
This can carry various levels — the good, the bad and the ugly.
I’m sure you’ve come across some blog posts or articles on the web that make you instantly want to stand up and say “hey now, wait a minute — I agree (or disagree) with you, and here’s what I have to say about that.”
Why Reactive Writing is a Good Thing
First and foremost, reactive writing is a content factory waiting to happen. If you ever struggle with things to write about, all you have to do is frequent blogs within your niche and see what folks have to say.
If it instigates a reaction from you, have at it — go write a blog post in favor of (or in disagreement with) what it is that you just read.
Not only have you been given an idea of what to write about, you can link to the post from within yours, notifying the author and subsequently offering them an invitation to see how you responded.
By nature, reactive writing is typically passionate — which means the tone in your voice will be detected by readers and the conversation in the comments should be plentiful and come flowing in.
Opinions are Infectious, Ya Dig?
Some of the most popular folks in social media are people who are strongly opinionated. Think about it, nobody wants to follow or subscribe to you if you’re truly a conservative or boring person.
So why not ruffle some feathers along the way? (tweet if you agree, yo!)
Write about what pisses you off. Not only will it come off as passionate, you might get a huge reaction in the comments. #blogchat
— Brian Gardner (@bgardner) September 2, 2013
Or if you’re somewhat mild-mannered like me, at the very least write about the way you honestly feel. Most readers can sniff lines of BS like a hound dog, so you’re really only doing yourself a disservice by obfuscating the truth.
Go out on a limb with your writing. Don’t be “that” person whose content is “blah, blah, blah” …
Sound off in the comments below. You can either agree or disagree with me and what I’m saying — I’m good with either. #grins
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