While many businesses may dismiss Pinterest as a marketing tool, when used correctly, it can serve as a great way to generate a ton of traffic to your website. No matter what business you’re in, if you use Pinterest as a marketing tool, it can pay off in a big way.
Here are several ways Pinterest can generate traffic to your website.
1. Pin Images from Your Blog
If you have a blog (and most businesses should) every time you post, pin an image from the post to your Pinterest account. The picture will be linked to your blog, which will serve as a way to generate more interest in your content, and more traffic.
You can also post images of your staff, your office building, company events and the like to generate interest in what your business does. These types of photos also help give your company a human face, making potential customers feel more connected to you and your company.
Customers love getting an inside look at a business and its employees, and this can help drive traffic to your website and score some new customers in the process.
2. Follow Influential Pinners in Your Niche
Chances are, there are similar businesses to yours using Pinterest right now as a marketing tool. Follow influential niche users or track down the companies that operate in a similar field and follow them.
An example of this would be following the Nester on Pinterest if you’re into home decor. If you do this, the people who follow those users or businesses will find their way to you, thereby increasing traffic to your website.
Not only is this one of the most basic things you can do to generate traffic, but it also helps you gain access to other influential companies and their audience.
3. Interact with Your Followers
Once you start building followers on Pinterest, it’s important to actively engage them in order to keep them as customers. If you notice a new follower, or someone “likes” or re-pins a pin you posted, make sure to respond in kind. If you choose to ignore them, it’s likely they’ll lose interest in you and your business.
Pinterest allows companies and consumers a unique way to interact with one another, and it only takes minutes of your time. Even a simple, “Thank you for checking out my company, we appreciate your time,” can mean the difference between retaining a customer and losing a potential one.
4. Hold a Contest
A lot of companies are starting to offer contests on Pinterest, specifically for their followers. If you are in a niche that thrives on Pinterest, this can be an amazing way to generate a ton of traffic to your website. Especially if you have the contest on your actual site and merely use Pinterest to promote it.
You can also offer special discounts on products or services you offer via Pinterest, which will also increase traffic to your website and possibly gain new customers.
Pinterest users are likely to re-pin contests or discount offers if they think their followers will enjoy them, so your promotions are likely to go over very well.
5. Pin Videos
Images aren’t the only thing you can pin; you can pin videos to your pinboards, too. Consider creating an introduction video, explaining what your company does and the kinds of products or services you offer. Make sure the video links back to your main website, though, because this will be what generates traffic.
You can also ask your staff to post personal introductions as well, talking about their role in the company. Just like pinning personal images, personal videos are also an effective way to add a human face to your company and generate interest and traffic.
There are several ways you can use Pinterest to generate a ton of traffic to your website, but these are five methods that are arguably some of the most effective. Pinterest is a rapidly expanding social media platform, and by employing these tactics, your business can definitely see an increase in traffic.
So how are you using Pinterest? Are you using it to establish your brand, build up your business or to generate traffic?