Pinterest is one of the fastest growing social networks around, and works differently than other social media platforms. With Pinterest, you create boards and “pin” videos or photos to them. If your business hasn’t made use of Pinterest yet, here are 5 reasons why you should.
1. You Can Gain More Traffic
Pinterest is a fantastic way to drive more traffic to your website. Not only can you post images that contain a link back to your site, but you can also post links in the titles and descriptions. All of these links means the potential for more traffic.
If your site is built on the Genesis Framework, this tutorial will teach you how you can add a Pinterest “Pin It” button at the top or bottom of every blog post.
For example, let’s say you want to link to your business blog. You can post actual pictures from your blog with a link back to the specific blog post those images come from, driving traffic to that page on your blog and others. It’s a quick and simple way to market your business website or blog.
If you’re looking for design inspiration, follow StudioPress on Pinterest.
2. You Can Gain Exposure
Not only can you drive traffic to your website or blog using Pinterest, but you can also build exposure for your brand. Pin images of items your company sells to Pinterest, and you could potentially introduce new customers to your brand. Many clothing companies have already done this using Pinterest – pinning images of their entire catalog while linking back to their site.
This method is a free way to advertise to millions of potential customers every day. Plus, users can re-pin anything you post, which means if they like a product you sell, they can re-pin it to their boards and circulate your brand even farther.
3. You Can Interact with Customers
Pinterest can be a great tool for interacting with customers, and if you want your business to be as successful as possible, you definitely want to engage your customers and foster their sense of brand loyalty. In order to do this, create a public board on Pinterest that will enable your customers to provide you with feedback on your products, service or overall opinion of the company.
Another way you can interact with customers on Pinterest is by holding a contest or offering discounts exclusively to your Pinterest followers. Not only will this help encourage your customers to keep coming back to your website, but it will also make your loyal customers feel even better about sticking with your brand – and your new customers are more likely to remain long-term customers if you actively engage with them and help reward them for their loyalty!
4. You Can Raise Awareness
Even non-profits can take advantage of Interest as a marketing tool. For example, animal shelters can post photos of dogs and cats looking for a home, as well as create a board showcasing photos of animals who were already adopted. Several shelters have already started doing this on Pinterest!
No matter what type of non-profit you run, you can use Pinterest to share photos of the people or things your business affects, as well as images of any current or upcoming projects your non-profit is working on. This is a great way to connect with your followers, and enables you to explain your cause in.
5. You Can Showcase your Company’s Personality
Pinterest focuses heavily on lifestyle, meaning it’s a good idea to showcase your company’s personality on a special board dedicated to that. Customers like getting a peek behind the scenes of a brand, knowing there are real people working to create the products or services your company produces.
Create a pinboard with images and/or videos of your employees at work, marketing your brand, attending company outings, etc. This will make your company seem more human and relatable, and potentially help gain even more followers and customers.
While Pinterest is still fairly new, it’s quickly becoming one of the fastest growing social media platforms around. Whether you need to build exposure, drive more traffic to your site, raise awareness about a specific cause or charity, or any number of things, take advantage of this free marketing tool to help your business be as successful as possible.