Self-confessed Starbucks addict from the suburbs of Chicago.

The Power of Social Proof and How it Affects Your Business

What is social proof? As defined by Wikipedia, social proof is "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation." To put it in layman's terms, social proof is the positive influence created when people find out others are doing … [Continue reading]

5 Niches that Thrive in the Pinterest Community

The invite-only Pinterest, a smash hit social networking site, has increasingly grown in popularity. The concept is simple: users create boards whereby they “pin” relevant photos to those boards, allowing other Pinterest users to re-pin those images, comment on them, and/or follow others with … [Continue reading]

5 Google Font Combinations That You Should Start Using

It's no secret that the days of custom web fonts have already begun. What started out by Typekit and Cufon is now being finished by, who else... Google. There is a lot of buzz going on these days with web design and custom fonts – and more than likely you’ve seen some typography that you’d … [Continue reading]

8 Ways to Get More Retweets

Being retweeted can help extend your online presence and lead to increased traffic, followers and influence. If you're struggling to get more retweets, these 8 simple steps can help you maximize the potential for more retweets. 1. Add a Twitter Button to your Website or Blog This is one of the … [Continue reading]

5 Reasons Why Your Business Should be on Pinterest

Pinterest is one of the fastest growing social networks around, and works differently than other social media platforms. With Pinterest, you create boards and “pin” videos or photos to them. If your business hasn’t made use of Pinterest yet, here are 5 reasons why you should. 1. You Can … [Continue reading]