If you want to make your blog a success, whether financially or otherwise, it’s important to choose a niche for your blog.
There are many reasons why niche blogging is better than general blogging, so consider these points before you hop on the blogging bandwagon and start to write.
1. Niche Blogging Establishes you As An Expert
One of the reasons niche blogging is better than general blogging is because if you choose a specific subject, that helps to establish you as an expert. Once people consider you an expert on a topic, they are more likely to visit your blog for the specific information you can provide.
If it’s a niche you’re comfortable with and know a lot about, you’ll see your traffic and revenue increase steadily based on how much work you’re willing to put into promoting your blog.
If you don’t consider yourself an expert on a topic, choose one that interests you and become an expert.
Having a niche for your blog is an important way to stand out from the crowd, because you’ll be able to attract people interested in your subject who will begin to view you as an authority if you take the time to write regular, relevant content and know what you are talking about.
2. Niche Blogging Helps Build a Community
Once you’ve established your niche and begun blogging regularly, you will start to see something pretty amazing happening. You’ll start building a loyal following, and a community of like-minded people will be eager to share their thoughts, opinions and questions with you, the expert.
While many people read blogs strictly for information, many more are involved with their favorite blogs on a deeper level. They want to feel part of a community, and by niche blogging, you are helping bring people with similar interests together to discuss their favorite topic and interact with you and your readers.
3. Contextual Advertising Works Better When you Have a Niche
If you want to make money from your blog, contextual advertising has been found to work much for effectively for niche blogs than general-appeal blogs.
Why? The concept is simple: when you choose a niche and dominate that field, readers are more likely to click on contextual ads on your blog because those ads are already targeted to your audience.
Bloggers who don’t establish a niche will find that contextual advertising doesn’t work as well for them, because their ads aren’t targeted to their demographic.
4. Search Engines like Niche Blogs More than General Blogs
While it’s certainly possible to rank well in search engines if you have a general blog, it’s much easier to rank well when you have a focused topic you regularly blog about.
Once search engines see you post regularly on one specific topic, those search engines are more likely to see your blog as an authority and rank it higher in search engine results than if you had a general blog.
Obviously, massive sites like Wikipedia rank exceptionally well, but most bloggers do not have that kind of power behind them. If you’re like most bloggers, a niche blog can be the way to go for better search engine rankings.
Niche blogging will always be better than general blogging, especially if you want to establish yourself as a credible expert in the community and potentially create a source of revenue from your blog.
Once you find your niche and dedicate your time to dominating it, you can end up having a highly successful blog.