Whether you are a novice blogger looking for a potential source of income or a pro who wants to increase their revenue, here are 8 ways to monetize your blog.
1. Pay Per Click Advertising
Pay per click, or PPC advertising, is one of the simplest ways to monetize your blog. By using a program such as Google AdSense, Chitika, AdBrite and other similar programs, advertisements are placed on your blog. You make money every time a reader clicks on those ads, so the more traffic you have, the more you can potentially make using this method.
2. Cost Per Thousand Advertising
With cost per thousand advertising, or CPM for short, advertisers place ads on your blogs and the blogger is paid for each time that ad shows up. While this method can bring money to even novice bloggers, this type of advertising really pays off for blogs that have a lot of traffic. The more page views you receive, the more money you can make with CPM advertising.
3. Affiliate Marketing
Arguably one of the most popular ways to monetize a blog, affiliate marketing simply means you use your blog to recommend products or services that are likely to be of interest to your readers. By using resources like LinkShare, Commission Junction, Click Bank and other affiliate programs, you can link to relevant products and earn a commission each time a reader purchases a product via your links. The best part? You simply link to the product or service being offered; there’s no hard selling involved on your part.
To give you a detailed idea of what affiliate marketing involves, think about your blog’s niche. For example, do you maintain a beauty blog? Using affiliate programs, you can link to relevant beauty products in your posts and earn money each time those products are purchased by readers via your links.
4. Sponsored Posts
If you have a fairly popular blog, you may be able to use sponsored posts as a way to monetize your blog. With sponsored posts, a company or person will pay you to write a specific post about their products, business and the like and post it on your blog. Oftentimes, the post will have to follow a very specific format based on what the purchaser wants.
Sponsored posts are a quick and easy way to earn money, but it’s important to maintain the integrity of your blog and only accept sponsored post opportunities that you feel are relevant to your readership.
5. Paid Reviews
Similar to sponsored posts, you can also monetize your blog by accepting paid review opportunities. With this monetization method, you are paid to write a review about a product, company or service on your blog. The amount you can make varies, and you should be careful when accepting paid review opportunities. If it’s not a product you are interested in, you shouldn’t accept it just for the money – you may lose your readers’ respect that way.
Instead, only accept paid review opportunities that appeal to you, and be sure to present your honest opinions when writing the review. Sites like PayPerPost and ReviewMe are two examples that help you find paid review opportunities.
6. E-Book Sales
E-Books are a popular way of monetizing your blog, especially if you have something relevant to say. Check out online resources to learn how to write and market an e-book, and make sure that you are an expert in your chosen topic before you attempt to sell your e-book.
Even though e-books tend to sell for very cheap, they are a great potential source of income and can sell quickly.
Few bloggers can make a decent amount of money by asking for donations, but I included it here because it is a viable way to monetize your blog, especially if you have a large and dedicated readership.
Programs like PayPal have an easy way to add a “Donation” button to your blog, where readers can click to donate however much they can afford. If you choose this method, do not constantly ask readers to donate. If your content is valuable to them and they respect you as an authority in your field, the donations will happen on their own. However, it’s a good idea to make a quick post calling attention to the donate button, and mentioning what it’s for so your readers are aware of it – but don’t expect to get rich using this monetization method.
8. Article Marketing
Using resources such as Associated Content and Squidoo, you can market your articles while receiving quality backlinks to your blog while creating a potential source of income in addition to anything else you’re already doing.
Article marketing isn’t for everyone, but it’s an easy way for beginner bloggers to start trying to make money from their blog. Additionally, it’s a great form of advertising and can be potentially lucrative in the long run – if you’re willing to dedicate time and effort to making this monetization method work for you.
While there are numerous ways to monetize your blog, the 8 ways listed above are arguably some of the most popular and effective methods for beginners.