See the graph above? This is a screen capture of my blog traffic over the past 12 months, as seen through Google Analytics.
What stands out to me is the increase in traffic starting January 1st – which coincides with the New Year’s resolution I made to spend more time building my blog.
So I decided to rearrange a few things here, and established a number of ways I could produce more content. Over the past 6 months, I discovered a number of things that helped me increase my blog traffic.
Here’s what I found, and what hopefully can help you too:
1. I started using our Scribe Content Marketing plugin.
You might now know this, but Google is a behemoth when it comes to search traffic. This wasn’t news to me, but what I did learn is that long tail search was bringing me a majority of my traffic.
While I was getting decent traffic, I really wanted to step up my game and take my blog seriously. I knew that Scribe would help me with keyword research and optimizing my content. And apparently it’s helping a number of other folks as well.
2. I actually began to write more and produce content.
It seems pretty brainless that the more you write, the more traffic you’ll get – right? At the time I made my resolution, I was publishing a blog post 1-2 times a month at best. Now that’s easily 1-2 times a week. If not more.
You might think that there’s such a thing as too much content, and that you don’t want to bombard your subscribers with all that information. That’s why I decided to get creative and built my code snippets using WordPress custom post types.
3. I focused my efforts on social media and sharing.
You might find this hard to believe, but up until a few months ago I didn’t have a way to share any of my posts with social media. No Tweet This links, no Facebook likes, no way to share on LinkedIn or give it a +1 on Google Plus.
So I installed a social sharing plugin, and also added a Twitter Follow button below each post and in my sidebar. Not only have I seen an increase in followers, I’ve also seen an increase in traffic through social media.
4. I began to take building my email list seriously.
While I don’t personally sell anything to my blog readers, it’s a great way to talk about the things that are going on with us at Copyblogger.
I added a newsletter signup box to collect email addresses for those who wish to receive an email each time I post. I write about our content marketing software that we develop, so indirectly this helps sell our products.
When you have an email list, you’re able to increase traffic as many folks will read your post and naturally want to comment.
The Proof is in the Pudding
Now you want to some insight into the numbers, eh?
Between July 1st, 2011 thru January 1st, 2012 I was getting an average of 408 unique visitors a day. I know that doesn’t sound like much, but for a stagnant blog with minimal fresh content I thought it was ok.
Then I began to take things seriously and over the past 6 months, between January 1st, 2012 and July 1st, 2012 – the average rose to 1092 unique visitors a day.
That’s a 267% increase in blog traffic!
So how are you doing with your goals and content? Are you writing regularly or spending time on social media while promoting your blog?
Let’s talk about in the comments below.