Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
Unfortunately, email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company.
In fact, there are a lot of reasons why you should be using email marketing – engaging your existing customers and gaining new ones, in addition to other visible benefits. By avoiding these marketing mistakes, you will put yourself ahead of your competition.
1. It’s Cost Effective
When considering email marketing versus direct marketing, email marketing has amazing benefits as far as being cost effective. A direct marketing campaign can run you thousands of dollars for one printed newsletter, whereas email marketing costs nowhere near that much. Plus, e-mail marketing is targeted – which means you can contact only the customers you know are interested in what you have to say, and build brand loyalty by providing useful, relevant information in every e-mail you send out.
If you are looking to manage your marketing budget and get more bang for your buck, then email marketing is the way to go. Plus, email newsletters are normally quick and easy to set up – and no postage fees will apply.
Start building your listing by adding a newsletter signup box on your website.
2. You Can Track Data
With email marketing, you are able to track all sorts of data that can help you not only run your business more effectively, but see how your email marketing campaigns are doing. For example, you can see at a glance how many people open your email; how many people click on links you are placing in that email, as well as the number of conversion (i.e., sales) that are a result of your email marketing campaign.
You’ll also be able to track which customers have forwarded your emails, unsubscribed to them or marked them as spam, so you can see how your emails are being received and whether you need to change them in order to avoid the dreaded spam filter. This data will help you figure out which types of content work best for your customers.
3. You Can Automate your Campaigns
Unlike direct marketing, email marketing can be automated, making it easier for your company to schedule emails months or weeks in advance.
This can be an incredibly useful feature, especially if you offer seasonal sales or promotions or other events that are already planned for the year. With email marketing, you can set up your email newsletter in advance and schedule them to be sent out on a specific date to let your customers know about your sale or promotion.
4. It’s Immediate
Whereas other marketing tactics require you to wait for results, email marketing is immediate. Your emails are sent instantly to the subscriber, and you don’t have to wait days or weeks for a direct marketing campaign to reach them, or wait for your potential customer to find your website through banner ads or blog posts.
Plus, if you take the time to include relevant, well-written content in your email newsletter, you are helping build a relationship with your subscribers, thereby increasing the chances that they will turn into customers or that your current customers will remain loyal to your company.
5. It Can Boost Sales
One of the most important reasons your company should be using email marketing is because it can boost sales. Now, you don’t want every email you send out to be a spammy sales letter – but you can use email marketing to your advantage without sounding like a generic sales pitch.
For example, you can email subscribers when you have special promotions or discounts going on. You can even send customers special coupon codes to entice them to try your company’s products or services, or offer loyal customers a special gift just for them. No matter how you do it, email marketing can effectively boost your sales in a measurable and time-tested way.
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple.