Excuse me while I take a minute to get started. I’m still kinda laughing at the post title I’ve chosen here, and you’re probably wondering why in the world I would choose it.
Most bloggers want to make a name for themselves, and to establish readership – but I promised a few months back to make my blog personal and fill it with transparency.
The proof is in the pudding – and you can read for yourself what I vowed to do:
I move forward with the intentions of sharing what I have learned, how I have failed and might even throw in a Starbucks or Sarah McLachlan reference.
No One Else to Blame
The past two years have been tremendously busy for me – a lot has happened since Revolution became StudioPress, and StudioPress came together and merged into Copyblogger Media. While my business life has certainly turned for the better, my blog has taken a steep nosedive.
And I mean steep.
I don’t know how else to say this other than… I’ve destroyed by blog and killed my readership. Not on purpose mind you. But life (actually business) happened, which completely sucked out any traction that my blog had.
I won’t go into the boring details of what has transpired over the past few years – but what I will do is make a distinct list of the mistakes I made so that you can avoid making the same ones.
I Stopped Writing on My Blog
There’s nothing more devastating to the existence of a blog than having a non-existent one. I recently wrote about building a successful blog, and one of my key points was to write well and write often. For me, I did neither – and that’s a surefire way to instantly kill your blog and lose readership. I mean, if there’s nothing to come back to – why come back, right?
I Created Another Blog
Quite honestly, I tried really hard to justify the development of another blog – but in the end, felt more scattered than ever. Unless you have a lot of free time on your hands, it’s really difficult to maintain – and maintain well – two blogs. It was painfully obvious that I couldn’t even do that with one, and within weeks had shut it down to focus here. Just this past week I relayed this piece of wisdom to my friend Sarah Kay Hoffman – telling her that it’s much better to kill it with one site, than be medicore with two.
I Redesigned My Site Too Often
It’s never a bad thing to periodically redesign your site – unless you’re like me and do it every other month. Every time someone visited my site, it was completely different. Imagine walking into your grocery store every week and not knowing where the milk was each time you went shopping. It wasn’t quite that drastic, but I think you get my point. The other issue I had was that I designed my own site, so I was never really happy with the way it looked. I felt giving it a facelift every so often would inspire me to write. Not.
Coping With Reality
I have to admit that lately I’ve been able to come to terms with the fact that I won’t write every day. I don’t know how guys like Chris Brogan do it – but what I will say is that I’m not one of them. The funny thing is that I really enjoy writing, but the reality is that I’m just not able to do it all that often.
Having said that, at the very least my hope is to produce valuable content each time I write. I promise not to waste your time and talk about the trivial things that occur throughout my day.
So if you want to hear about my infatuation with Starbucks or when I listen to Sarah McLachlan, you can follow me on Twitter.
In the meantime, let’s talk about your blog and how you’re building your readership…