You’ve been blogging for awhile now and are starting to build up a following – but how can you engage your readers and keep them coming back? If you want to stand out from the crowd and transform so-so material into content people actually want to read, these tips will help you do just that.
1. Inject Personality into your Posts
No one wants to read dry, textbook-variety content. In order to keep readers coming back – and attract new readers – don’t be afraid to let your personality shine through.
The easiest way to determine whether your blog posts have enough personality is to think about whether you’d want to read what you’ve written on someone else’s blog. Does it sound dry, stilted or boring?
If you can’t even read your own blog posts without being bored to tears, you can bet that no one else wants to read them either. As long as you are consistent with your personality, your readers will learn to expect it and enjoy it.
2. Be Passionate
It’s obvious when bloggers are passionate about their subject. Not only does that passion come through in their writing, but it gets people excited to read what they have to say. (Which is one of the primary reasons why people blog.)
Being passionate about your subject matter is the quickest way to differentiate yourself from boring content found on other blogs in your niche, and will allow people to share that passion with you through your writing.
Think of the best bloggers you know, and their passion for the subject. Take a cue from them and inject that passion into your own writing, and you’ll be able to turn boring blog posts into content that’s fresh and exciting.
3. Build Relationships
Many bloggers are too narrowly focused on numbers – that is, the number of people following them. However, it’s important to realize that those numbers represent real people, and if you want to be successful, you need to work on cultivating relationships with your readers to get them coming back.
Instead of focusing on growing those numbers, make sure you’re actually putting work into building relationships with those “numbers.” This means writing blog posts that you know your readers will enjoy, as well as interacting with them via comments and enticing them to interact with each other, as well.
By building up a community around your blog, you can help ensure they won’t be going elsewhere.
4. Quality Over Quantity
You already know that successful bloggers stick to a regular posting schedule, but it’s equally important that the quality of your posts is top notch each and every time you write. If you’re churning out two posts a day but the quality is lacking, you won’t have readers coming back.
Instead, focus on crafting well-written blog posts. Cut down on your posting frequency if you need to in order to write the quality posts your readers deserve. They’ll be much more forgiving of a varied posting schedule if every post is top notch than they will if you’re simply phoning it in in order to hit an arbitrary post count.
5. Write with Authority
If you’ve chosen a subject you know well, you’ll have no trouble writing with authority – you know the ins and outs of your topic thoroughly, and can blog in a knowledgeable way that keeps your posts from being dull.
Even if you aren’t an expert, however, but enjoy the subject matter you can still write with authority. When you write a blog post, write with confidence and back up your words with facts that lend credibility to your words.
Soon enough, your readers will recognize you as an authority on that subject and begin to enjoy reading what you have to say.
Take Control and Make it Happen
Turning blog posts into content people want to read doesn’t have to be difficult, especially if you work on injecting your posts with personality, authority and passion.
The goal here is to be as original as you can while crafting high quality posts that people will love reading. How’s that going for you?