I was going to wait until Monday to publish this post, but decided that a shorter, abbreviated version would do just fine.
This afternoon Celeb Boutique tweeted what you see at the top of this post. In light of the tragic shootings last night in Aurora, Colorado this created a bad situation.
Immediately this caused an uproar in the social media world, and thousands of Twitterers immediately jumped online to speak their words.
I couldn’t believe what I was witnessing, and here’s how I responded:
— Brian Gardner (@bgardner) July 20, 2012
More than an hour went by before the folks at Celeb Boutique removed their tweet, and followed up with the tweet below among a few others:
We didn’t check what the trend was about hence the confusion, again we do apologise.
— Celeb Boutique (@celebboutique) July 20, 2012
I’m not going to call them out for what happened, or pour gas onto the fire by giving my opinion on the “misunderstanding.”
The thing I really want to focus on is just how powerful social media is, and how easily a company’s integrity can be questioned by a single tweet.
While I see both sides of the reaction, the bottom line is that it’s vital for you and your company to be careful with your public relations and social media efforts.
Things can spread, and they can spread pretty quickly.
Be careful what you do and say online. Or you just might get your company flamed and you just might get shown the door.
Anyway, the real tragedy here is what happend last night in Colorado.
Thoughts and prayers to you all.