Almost two months ago I launched a personal blog called Nomad Theory as a result of wrestling with this very question.
The reality, at the time, was that I felt imprisoned by my own blog, and I wanted a place to write about things I enjoy. Things outside of work that define who I am.
Starbucks. Sarah McLachlan. Music. Traveling.
I’ve done a lot of writing here on this blog, and a majority of that has been focused on things like business, blogging, social media and general internet stuff.
While I’ve enjoyed the conversations that have taken place on those posts, I have to admit that such focus on those topics have caused me to do something I swore I’d never do – writing for search engines.
Yesterday I read a post over on the Blueglass blog about staying ahead of the next Google update. Being completely honest, I was convicted by a point they made.
Be relevant to people, not robots. (or search engines)
Eh, ok. Guilty as charged, and in some ways I feel really badly about this. Over the past 6 months, my daily traffic has doubled, and I’m extremely thankful for that.
However, my bounce rate has also increased, which tells me that a lot of folks coming to my blog leave after reading the post they land on.
It brings back the whole “quantity vs. quality” argument.
While I was vacationing last week in the Caribbean, I was forced to spend some time away from my laptop and the internet. Don’t get me wrong, as a complete and total workaholic I managed to check in from time to time.
But during that time away, I really thought through some things I struggle with on a daily basis when it comes to my job and personal brand.
I’ve realized that lately my blog posts feel very mundane – at least to me.
It became quite clear when prior to sailing away I wrote something personal and was overwhelmed with the amount of comments that took place.
That afternoon, the clouds went away and it hit me that it’s possible (believe it or not some of you want me to share my personal journey. Not just tell you what I think you should and shouldn’t do.
I do have a category on my blog for personal stuff, which I’ll warn you in advance I plan to fill a lot more in the coming days.
So do you think it’s possible to mix business and pleasure on the same blog?
I’m not really talking about posting one day about your kid’s baseball game and then the next discussing legal issues or being an entrepreneur.
More than anything, I’m wondering if there’s a way to intertwine the two, so that personal experience can be woven into factual information. Let’s discuss.
Oh, forgot to mention that my blog is sporting a shiny, new coat of paint.
Good times, Happy Friday, and all that…