When you blog for your business, it’s imperative that every word you write reflects positively on the company. Your business blog should reflect your overall brand message and each blog post needs to appropriately reflect who you are and what your company does.
In fact, as a business blogger you need to make sure you’re focusing on the company as a whole while avoiding talking too much about yourself. Here are several things NOT to do in business blogging, so you can avoid these mistakes in the future.
1. Avoid Discussing Customers Without Permission
This is a huge no-no when it comes to writing for your company blog. Never write about a customer or client without their express permission first. Even if your post paints the customer in a positive light, you should still refrain from mentioning any customer by name unless they give you the okay.
While this may seem like common sense, there are many well-meaning business bloggers who don’t realize this. Make sure when asking for permission you specifically state what you’re going to publish from or about them so they have the chance to give their full, unequivocal approval.
2. Don’t Give Away Insider Info
While it’s awfully tempting to divulge information, projects or services your company is currently working on, writing about insider information on your company’s business blog is a serious faux pas. Not only can this practice get you into potential legal trouble, but it can also hamper the marketing strategy of your company.
Your loyal blog readers will understand if you can’t reveal everything going on behind the scenes. There’s nothing wrong with hinting at a special reveal sometime in the future, but if you divulge proprietary company information without permission you are risking quite a lot – so don’t do it.
3. Stop Making it All About You
If your business blog reads more like a personal diary than a way to connect with potential customers, you’re doing something wrong and alienating those who could actually benefit from what your company offers.
Instead of making a blog all about you, you need to start focusing on your customers – their needs, their wants. This is how you grab a customer’s attention and keep it. By highlighting what your company can do for them, you build a loyal customer base and keep them coming back for more.
4. Don’t Ignore your Readers
Once you’ve built up a readership, one of the worst things you can do as a business blogger (and blogger in general) is to ignore your readers. In this case, your readers are likely your customer base as well – at least potentially.
When one of your readers takes the time to leave a comment, make sure you respond to them in a timely manner. When your readers see that you care about their input, they’re more likely to recommend your brand to others and help spread the word about your business. It’s like free promotion for your company!
Great customer service goes a long way, so take pains not to ignore your customers when they give their feedback.
5. Avoid Regurgitating Information
As a business blogger, it’s important to avoid regurgitating the same information everyone else is already writing about – or, worse, simply rehashing the information that’s already easily available on your company website. You want to highlight your unique experience and perspective when writing.
Think about your experiences. What makes you an expert in your industry? If you write with authority and a unique angle, your readers are much more likely to view you as a credible source of information.
Keep this in mind when you write blog posts; offering up your own unique experiences will encourage your readers to stay loyal to you rather than run to your competition.
Success Requires Time and Effort
Business blogging requires dedication and effort just like any other type of blogging, but when you are writing for your company it’s incredibly important to present your business in a positive light.
If you take special care to avoid these business blogging mistakes, you’ll be able to retain a loyal, long-term customer base.