Apparently Google wants to put website publishers in a quandary between generating ad revenue and establishing search engine rankings. Yesterday Google announced that it was improving it's search algorithm which specifically targets the above-the-fold experience for users. … [Continue reading]
5 Reasons Why Your Business Should Be Using Social Media
Posted on January 17, 2012 · 12 Comments
Social media has opened up an astounding number of ways to stay connected, and these are the top reasons why you should use social media for your business. 1. You Stay Visible With everyone and their brother currently using social media to promote their brand, it’s important for any business … [Continue reading]
5 Reasons Why Your Business Should Have a Blog
Posted on January 12, 2012 · 42 Comments
While you may not think your business needs a blog, there are a number of reasons why it should. With the availability of both free and inexpensive blogging platforms, your business can set up a blog in a matter of minutes and begin promoting your brand and connecting with customers. If you still … [Continue reading]
How to Create a Landing Page with the Genesis Framework
Posted on January 5, 2012 · 20 Comments
In today's world, building an email list and conversion optimization are essential if you are trying to establish a successful business. Nothing matters and all of your efforts become meaningless if you can't capture and create. I've already taught you how to kickstart your email list, and now I … [Continue reading]
Genesis 1.8, CSS Changes and How to Customize Menus
Posted on January 4, 2012 · 17 Comments
As we draw near to the release of Genesis 1.8, I wanted to discuss the CSS changes that we are making which relates to the menus. This includes the Header Right, Primary and Secondary menu locations that are used in Genesis child themes. Currently, menu item links are targeted with the following … [Continue reading]
