Why Content Marketing is THE Way to Start a Business

There are many entrepreneurs (or wantrepreneurs) who believe the myth that building a startup is a piece of cake. Many fall prey to the “if you build it they will come” mentality, and don’t realize only a fraction of startups actually lift off the ground.

I read an insightful article the other day on why the freemium model of marketing fails for startup companies. Good stuff by fellow partner at Copyblogger Media, Brian Clark.

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5 Mistakes to Avoid When Blogging for Your Business

When you blog for your business, it’s imperative that every word you write reflects positively on the company. Your business blog should reflect your overall brand message and each blog post needs to appropriately reflect who you are and what your company does.

In fact, as a business blogger you need to make sure you’re focusing on the company as a whole while avoiding talking too much about yourself. Here are several things NOT to do in business blogging, so you can avoid these mistakes in the future.

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How to Build a Tumblr-style Blog with WordPress

Many of you have heard of Tumblr, a microblogging platform and social networking website which allows users to post multimedia and other content to a short-form blog. In fact, some of you might even have your own Tumblr blog.

But did you know that you can build your own Tumblr-style blog with WordPress?

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Why Real Estate Agents Need Social Media

When you work in real estate, it’s very important to have an online presence. If you’re a real estate agent and you aren’t harnessing the power of social media and blogging, you are hurting yourself and your business.

During these tough economic times, it’s important for real estate agents to make themselves known as a credible source in their field, and networking online can make all the difference.

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