There are many entrepreneurs (or wantrepreneurs) who believe the myth that building a startup is a piece of cake. Many fall prey to the “if you build it they will come” mentality, and don’t realize only a fraction of startups actually lift off the ground.
I read an insightful article the other day on why the freemium model of marketing fails for startup companies. Good stuff by fellow partner at Copyblogger Media, Brian Clark.