While successful blogs are built on a foundation of dedication, quality content and frequent posting there are other ways to enhance your blog and keep readers coming back.
By using images effectively, you will make your blog more appealing to your readership and help increase your credibility in the blogosphere.
1. Blog Header
Your blog header will be the first thing readers see when they visit your blog. As such, using an appropriate image here to strengthen and promote your brand is vital. Your blog header can and should include your brand logo, tagline, colors, etc. and should be visually appealing, as well. Additionally, the design scheme should be able to convey the message you’re sending while lending your blog credibility, as well.
Make sure when you create your personalized blog header, however, that the image you use, your business tagline, etc. is consistent across all of your marketing materials in order for your company to build even more credibility.
For many bloggers, one of the primary goals is to increase the number of subscribers. One way to do this is by offering incentives, which the majority of bloggers have. If you do offer an incentive, such as a free e-book, report or other freebie, you can use an attractive image of your incentive to get people interested.
By using a compelling image of your incentive and placing it in a prominent location on your blog, readers are more likely to subscribe to whatever it is you’re offering. This is one of the easiest ways to use images to enhance your blog and can be one of the most effective.
3. About Page
Your “About” page tells the reader more about you and the goals of your blog/company, so placing a photo of yourself on this page can enhance the experience of your readers. By including a personal photograph, you are able to connect to your readers on a more personal level.
People enjoy being able to put a face to the person behind a blog or a business, and this is one of the most effective ways you can use images to not only increase the credibility of your blog, but help establish trusting relationships with your readers.
4. Product Promotion
If you sell products, you can use your blog as a place for product promotion. By using compelling, quality images of the products you want to promote while including a call to action within the image you have the potential to increase your sales and attract both new and existing customers.
Creating simple badges with your product images and placing these images in the sidebar can help compel your readers to make a purchase or, at the very least, check out what you have to offer. Furthermore, placing these images in your sidebar rather than constantly self-promoting in every blog post means that you aren’t likely to lose a reader because of too much self-promotion.
5. Community Widgets
If you are lucky enough to have a large number of fans or followers on Facebook, Twitter, or other social media sites, you can place social media widgets on your blog to highlight the size of your communities.
People with large numbers of followers are more likely to be taken seriously in the blogging world, and their blogs are likely to be viewed as an authority on whatever subject they’re writing about. If you want to make your blog look visually appealing (and you have a good amount of social media followers,) feel free to place one of these widgets in a prominent location on your blog.
When Enough is Enough
There’s a fine line between using images to enhance your blog and using entirely too many that it becomes distracting. Be sure not to overdo it.
Once you find the balance you need to make your blog visually appealing without going overboard, you’ll discover that the proper placement of images can really lend credibility to your blog and help you become as successful as possible.