As a blogger, you know that comments are an exciting part of the process. However, you can’t sit idly by waiting for people to comment on your content if you aren’t willing to seek out other bloggers in your niche and leave your own valuable comments behind. There are many reasons comments are important, but here are five reasons why commenting on other blogs truly matters.
1. You Build Community
There’s a reason that commenting on other blogs within your niche is an important building block for gaining a following – because it’s true! When you comment on another blog, you are able to share a link to your blog, which can draw new readers to your site to check out what you have to offer.
The more people who know about your blog, the better its success – and the more you can build a community around your topic. Once you’ve built a strong community, you open doors to other opportunities you may never have known existed, as well as gain a following of fans who support and share your work within their communities.
As long as you leave valuable feedback on a blog post, you are working towards building a community of like-minded individuals that can share in each others success.
2. You Gain Guest Blogging Opportunities
One of the ways a blogger can attract guest blogging opportunities on other blogs is through commenting. When you are a regular commenter on another’s blog, you are able to get to know that person on a personal level, and they get to know you as well.
While guest blogging opportunities are able to be found in a variety of ways, one of the best ways to find guest blogging opportunities is by commenting on other blogs and getting to know those blog authors. After you’ve built up a rapport with another blogger, you can exchange guest posts and strengthen your community even more.
3. You Gain Traffic
By commenting on other blogs, you are leaving a link back to your blog each time you comment. Other people who visit those blogs frequently will eventually trickle to yours, especially if you prove to be a regular, valuable commenter with insights or information that are relevant to them.
While a huge traffic spike may not happen right away, you are leaving your digital footprint every time you leave a comment on another blog. As long as you are leaving good comments that add value to the discussion, people will eventually decide to visit your site and see what you have to say.
More traffic = more readers, so it’s important to get your name out there in a non-spammy way. Just make sure that every comment you leave contributes something to the conversation. If it’s obvious you’re only commenting to get your link out there, you will not be welcomed with open arms in the blogging community.
4. You Increase Engagement
We’ve talked about the importance of increasing engagement on your blog and social media platforms before, but did you know that by leaving comments on other blogs you can also increase engagement for yours?
For example, let’s say you visit another blog in your niche and leave a comment for them. In the blogging world, most people will respond in kind by visiting your site and leaving a comment for you.
If you are commenting on several blogs per day on a regular basis, this give and take method will help to increase engagement on your own blog – people will feel compelled to respond to you and visit your site since you took the time to visit theirs.
5. You Keep Up to Date
When you comment on other blogs within your niche, you are able to keep up to date on what’s happening in your industry. For example, let’s say you are a professional photographer who blogs about photography tips, new products, etc.
By commenting on other photography blogs, you may learn something you didn’t already know. You can then use that knowledge to your advantage by putting your own unique spin on the topic.
While there are plenty of ways to stay up to date on the things happening within your industry, commenting is one of the easiest and most effective ways to stay informed.
Keeping informed, driving traffic to your site, increasing reader engagement and building a community are all important reasons why commenting on other blogs really matter. Provided you leave valuable feedback each and every time, commenting can be an effective way to grow your blog.